Boilers & Heating | Pulsiv

More boiler replacements.

The replacement market for boilers is enormous: thousands of homes in Belgium have a boiler that’s 15+ years old. We make sure your company is the first choice when homeowners want to replace their boiler.

Replacement market €3K–€10KRegion-exclusiveUrgency-driven demand

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Discover in 30 min what your lead pipeline looks like

1Your details
2Your company
3Contact

No spam. No obligations. 100% free.

The challenges of heating installers

Boilers are a replacement product: the client only searches when the boiler breaks down or gets too old. How do you make sure YOU’re the one they find?

Reactive market

Clients only call when the boiler breaks down — on the weekend, in the middle of winter. They choose whoever can come fastest, not who’s best.

Competition from large installers

Vaillant Service, Bulex and large chains have brand recognition. As an independent installer you struggle to stand out.

Price pressure on standard replacements

A standard boiler replacement is a commodity. Clients compare 3–5 quotes and choose the cheapest.

39+leads per month
€2.70cost per lead
5 wksto full ROI
93%contactable

Why Pulsiv?

Results or nothing.

Region exclusivity

We don’t work for you and your direct competitor at the same time. Your region is yours.

No price shoppers

Our campaigns filter on project value and intent. No junk in your inbox.

Built-in CRM follow-up

Every lead lands in your Pulsiv CRM with status, reminders and next steps. No Excel chaos.

Data-driven optimisation

We optimise for appointments and quote probability, not clicks or likes. Every euro measurable.

"
Pulsiv brings us clients who proactively want to replace their outdated boiler — not in panic because it broke. Those are much better conversations and higher margins.
Koen V.Owner, WarmteWerk Installaties
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3 steps to more projects

1

Introductory call

30 minutes to define your region, services, capacity and ideal client. No sales pitch — just seeing if it’s a fit.

2

Custom campaigns

Ads featuring your project photos, targeting homeowners who are actively searching. Meta Ads, Google Ads or both.

3

Leads in your CRM

Every enquiry instantly visible with follow-up status, confirmation to the client, and reminders for you. Nothing gets lost.

Alles wat je wilt weten.

Transparant, zonder kleine lettertjes. Staat je vraag er niet bij? Plan een kennismakingsgesprek en we bespreken het persoonlijk.

Which type of projects work best?+

Proactive boiler replacement (€3,000–€6,000), upgrade to condensing boiler (€4,000–€8,000) and hybrid systems (€6,000–€10,000) convert the strongest.

How do you reach homeowners who don’t have a broken boiler yet?+

We target homeowners with 15+ year old boilers, rising energy costs and interest in energy savings. These are proactive replacers with budget.

Does this work year-round?+

Yes. In summer, heating campaigns are cheaper and homeowners plan the replacement for winter. The whole year is profitable.

What does this cost?+

Guideline: ad budget €1,500–€2,000/month + management fee €1,500–€2,500/month. Two boiler replacements cover months of campaign.

Can I also offer heat pumps as an alternative?+

Yes. We build campaigns that present boiler replacement and heat pump as options. This increases your average order value.

How do I differentiate myself from the big brands?+

Personal service, fast installation, independent advice and local proximity. Those are the arguments that convince homeowners.

Ready to do more boiler replacements?

Schedule an introductory call. We’ll look at your region and how to bring homeowners with outdated boilers to your business.

Ready to do more boiler replacements?

Schedule an introductory call. We’ll look at your region and how to bring homeowners with outdated boilers to your business.

Request a quote →

30 minutes. Concrete. No sales pitch.

Request a quote →